Your company may be struggling to develop the right online strategy for your business. You may not realize that there are several facets to establishing an online presence, and making sure that you are where your customers are. An effective online presence goes far beyond the traditional “brochure” website and Google advertising.

It does not necessarily take a lot of money to maintain an active online presence, but it does take time-a valuable resource many lean staffed companies just don’t have right now. That’s where Zuz Marketing comes in-we help you develop the right online strategy for your business, then we implement it and maintain it for you if you wish. Zuz acts as an extension of your marketing department without the full-time salary, or can act as your marketing department if you don’t have one.

In order to be found online, companies need to create compelling content, and then turn that content into interaction. Content is a powerful way to drive engagement with your brand by adding value, creating relationships and building confidence. Zuz is all about providing the right content solutions for your business as a powerful component of your online marketing program.

Linda Whitehead is the Principal of ZUZ Marketing and has been described as an: Inquisitive, resourceful and creative senior marketer with a resounding record of catapulting brand recognition, devising and deploying competitive marketing strategies and boosting corporate performance. Customer focused, project and solutions oriented, forward thinking; capable of critically evaluating and realigning marketing for optimal results. Analytical and research oriented, intuitive understanding of consumer buying trends, shrewd business strategist and tactician who delivers.

Linda is a passionate senior marketing professional with more than 25 years diverse experience in B2B and B2C marketing-on both client and agency sides. She graduated with an Honours diploma in Fashion Merchandising and also studied Marketing and International Marketing at York University in Toronto. She is a recent Honours graduate of the Canadian Marketing Association’s “Advanced Marketing” certificate program so is up to date on all the latest marketing trends and theories.